Guessing you've found your way here because you wanted to dig a bit deeper into The Yellow Store? Well, you're exactly where you need to be! 😉

Hi! Javier here, officially a global citizen but currently living the Parisian dream... The Yellow Store was born in 2022 from a tiny nook in our home, following my day job as a professional photographer.

About 14 months later, I transitioned to focus solely on The Yellow Store and since then, it's been an exciting ride. I've transformed our small corner in Paris, into a creative powerhouse where all my designs take shape, under the keen eyes of Cooper, my energetic French Bulldog, and Sookie, my calm and curious cat.

Yellow's spirit really mirrors my own style of life. Passionate about fashion for every occasion – be it a sports event, night out, or just a regular day. I am a city folk with a profound love for minimalist fashion, chic lifestyle, and yellow colour!

Our future goals? Continue spreading the message that what you wear can be cool, durable and easy to maintain. Don't you hate when you wash your favourite tee and it losses the shape or shrink? I do! That is why I created all my collection with high quality materials, including 100% organic cotton that is so soft that you will not believe it!

Enjoy our yellow adventure! ✌️